Based in Washington D.C, BlueLabs was formed in early 2013 by senior members of the Obama for America analytics team. We help organizations personalize their engagements with individuals, optimize communications, and achieve their strategic goals. Our team includes more than 40 data scientists, engineers, and strategists from diverse backgrounds who share a passion for using data to solve the world’s greatest social and analytical challenges. Through our work, we’ve directly and measurably improved the health and financial security of millions of Americans. Since 2013, we’ve served more than 300 organizations, run more than 1,000 randomized experiments, built hundreds of models, generated over 6 billion touch points, reached virtually every contactable person in the United States, and driven significant improvements in some of the highest-profile private sector, advocacy, and government programs around the world. Along the way, we’ve developed some of the most innovative tools available in media optimization, reporting, and influencer outreach. Our clients range from political campaigns to advocacy groups, unions, government agencies, and international groups, as well as global companies in the automotive, travel, consumer packaged goods, entertainment, healthcare, media, telecom, and other industries.