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  1. Blog
  2. Employer Resources
  3. January 1, 2017

How to Make Your Company Shine on InHerSight

Plus: 3 benefits of an Enhanced Profile

By InHerSight
How to Make Your Company Shine on InHerSight

You know how important it is to share your company’s story and values with prospective employees when attracting and retaining top talent. But did you know that when attracting and retaining top female talent, some elements of your company culture are more important than others?

Studies show that:

  • 61 percent of women look at the gender diversity of the employer’s leadership team when deciding where to work

  • Women are 10 percent more likely to say salary range and benefits like health care or paid parental leave are important to include in a job description

  • And, perhaps our favorite stat, 94 percent of women tell us our data on companies helps them make better career decisions

Whether you’re a large company with a developed brand and a clear talent strategy or an early stage startup looking to get diversity right from the start, at InHerSight, we make it easy for you to manage your employer brand and make sure the most important aspects of your culture are front and center for the women who will thrive in your organization.

Get started with a free profile

For companies early in their branding and recruiting journey, we recommend starting by claiming your free company profile.

Your free company profile allows you to:

  • Upload your logo and general company information

  • Post links to your website and other key resources

  • Highlight your benefits and perks

  • Respond to user comments

  • Share stats on female representation at different levels of your organization

  • Post one free job slot

You’ll also have access to badges that you can post on your careers page and elsewhere to show off your score, as well as an easy tool to invite women at your company to rate and view the profile. The more complete your profile, the more engaged our community of professional women will be.

Pro tip: Keep in mind when you’re filling out your profile that women care, first, about benefits (e.g. amount of parental leave, PTO, etc.) and, second, about the description of your company’s mission and values.

Further your hiring and branding goals with an Enhanced Profile

For companies with a talent and brand strategy in place, we recommend upgrading to our Enhanced Profile to increase your visibility around the site, in our match tool, and via our emails and social media channels.

In addition to all the elements of a free profile, your Enhanced Profile comes with:

  • A banner image and full photo gallery

  • The ability to upload video in addition to a text description of the company

  • The opportunity to craft a custom InOurSight message at the top of your page that speaks to women in our community

  • The ability to feature and pin a comment at the top of your Comments section

  • Embedded, synced tweets from your Twitter feed

  • Links to promoted content about your company

  • Exclusive access to our editorial team to be interviewed for stories

  • Early access to new features in development

  • And more!

Enhanced Profiles work with both the single free job slot or any of our upgraded jobs packages.

PLUS: New for Enhanced Profiles Only

At the start of 2020, we launched a custom links feature that allows employers to share promotional blog posts or media articles to their profiles. Speak directly to the women on our platform by adding press releases and articles featuring your company to your InHerSight page.

Simply contact employers@inhersight.com to learn more!

Read more: FAQ: How to Manage Your Company Profile

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About InHerSight

InHerSight is the career navigator for working women. Founded on the belief that data measurement leads to advancement, we manage the largest database of women-rated companies, and we use those insights to match our users to jobs and companies where they can achieve their goals. Anonymously rate your current or former employer now to unlock our one-of-a-kind resources.

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