More than half of American workers live paycheck-to-paycheck. Instead of helping, the current generation of financial institutions take advantage, collectively extracting over $120 billion each year on payday loans, bank overdrafts, and fees. We’re trying to fix that by building new financial services that make it easier to plan ahead, pay down debt, and save. And we’re doing it as a transparent, straightforward business that only profits when our members do.
As Even’s first product marketer, you’ll have the opportunity to help define what product marketing is at Even. We have an innovative product roadmap and want you to further influence what it looks like through your deep understanding of our target audiences and their needs. You’ll be responsible for gathering user, customer and market insights, establishing segments and personas, working with sales to uncover patterns, and collaborating with product management to represent VoC for new products and features with the objective of driving product-market fit.
You will assess the market and competitive landscape to develop our strategic initiatives, recommend new areas of opportunity, and provide critical recommendations to the product and marketing teams. You’ll need to have intimate knowledge of the product, ability to build consensus across the company, understand business models and operational excellence as well as have a keen focus on understanding our customers and empathizing with their needs.
Translating products, features, capabilities, and customer successes into digestible, targeted messages and stories is at the core of what you do. Helping our product management and sales organizations understand how our products best fit into the businesses of our customers and the lives of our members is what motivates you to do your best every day.